Cognitive Dissonance Theory – What Do You Think?


When reading Audiogon forum posts I am sometimes reminded of the theory of cognitive dissonance developed by social psychologist Leon Festinger back in the 1950s. The theory, which has since become well established as a central tenet of social psychology, deals with cognition (i.e., thoughts, beliefs) and behavior. One proposition implicit in Festinger’s theory is that we don’t always behave based on what we believe; rather, what we believe may be the result of how we have already behaved.

If you are not familiar with the theory of cognitive dissonance, a Google search on “Leon Festinger” and “cognitive dissonance” may prove enlightening. Here are a couple links that do a pretty good job of briefly explaining the theory.

http://www.simplypsychology.org/cognitive-dissonance.html
http://inspiringscience.net/2012/01/27/cognitive-dissonance/

In the second link, I particularly like the example of cognitive dissonance taken from Benjamin Franklin’s autobiography.

So what do you think? Might we, as audiophiles, be at the mercy of cognitive dissonance?
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Showing 2 responses by mrtennis

I think cognitive dissonance has been misinterpreted. it arises from a conflict between two perceptions. it is a defense mechanism.

it is a way of misrepresenting what you actually believe about an action, product or opinion.

here is an example. you buy a car, and someone tells you either the car is inferior , or you could have purchased the same car for a lower price. your response is a justification of your action to defend yourself from looking foolish in the eyes of another person.

cognitive dissonance entails making an excuse that might be socially acceptable, when you wish you had not taken the action in the first place.

I could think of an example in audio, when someone buys a solid state amplifier and the result is a degradation in the sound of his stereo system.

when someone points this out, a cognitive dissonance is created and some explanation is offered for the purchase, to justify it.

of course, with foresight, one can avoid such instances, or "mistakes", which are sometimes cited by another person, which often causes discomfort and results in a white lie.
cognitive dissonance is the result of holding two conflicting perceptions. it results in a defense mechanism. "sour grapes", is another example.

it results from wanting the grapes, and realizing that the grapes are unattainable. consequently the goal of getting the grapes is devalued.

the example I gave using the purchase of a solid state amp, and being dissatisfied with it , is also a case of two conflicting desires, "I want something", "I got it and i'm not happy about". one then may defend one's ego against criticism which may be uttered by other listeners of the stereo system. such an action is another example of the outcome of holding two opposing perceptions, which I think is the basis for festinger's theory.

many people defend the ego, whenever possible. they may fool others but they don't fool themselves. hence they become defensive.