Clearaudio " Innovation" - What?

Clearaudio has been around for a while and has quite a few well made models to cater for different ends of the vinyl market. I've noted their most recent models are called CA Innovation wood turntables which looks quite attractive where as I find most of their past acrylic models unappealing.

Calling their new model "Innovation" is a bit pretentious perhaps. I'm just wondering what true innovations has Clearaudio brought to the vinyl playback over the years? I'm curious to learn from those who has more knowledge on the subject.