We strive to save our customers money and so offer the break in service as an option, rather than add that to the price and break in every order. Also, many of our customers desire to hear the process for themselves. All cables need break in, which the majority of cable companies do not offer as a service. Break in can be an adventure, but once there, the majority of cables cannot compare.
A testimonial...
"I am a long time music listener and audio aficionado. Cables can be many things to many listeners. They can be audio bling, remedies for system deficiencies and mismatches and they can be tools in the pursuit of excellence in the reproduction of music. These are of course not mutually exclusive reasons but when viewed as a synergistic process can lead to sublime preproduction.
In replacing Nordost cables in my system, I was of course very careful to challenge my understanding in that what I might be listening to could possibly be a different interpretation of the musical experience but not necessarily a more accurate representation. Not being in the hall or venue during a recorded performance leaves me with no real reference but on the other hand listening to live music as oft as I do I believe that I have developed an ear for the privileges and joys of listening to real music in real spaces with all of the wonders of impact, grace, and emotional content.
There are many real opportunities to connect with good music. Iâm sure that I have reacted equally to radio broadcasts in my car or on my table radio and to exceptional sound reproduction system portrayals. This to me is the nature of music itself. It is not just how well it is reproduced; in fact the reproduction quality can make the experience worse because it may be devoid of the impact that is the nature of the musical experience.
The MA5 balanced cables are special in this regard. They let the musical impact through. Yes, it is a reproduction and is merely a representation (not to mention the myriad of technical developments that go into capturing music) but the connection to the musical experience is paramount.
Sound stage, frequency response, micro and macro dynamics, lack of glare, smoothness, rhythm, pace and bite are technical terms that describe the elements of sound reproduction but not necessarily the experience. No question that these elements are excellent qualities to have in reproduced music but they in and of themselves do not totally convey the real musical experience. Most high quality cables claim the aforementioned attributes as the reasons that they sound better than their competitors and science or accuracy is certainly a valid point but there is an esoteric quality that in my experience is not the sum of technical prowess.
So suffice it to say that as a lover of music and its reproduction, the MA5 cables have exceeded my expectations. They most certainly excel at the technical terms but their immediacy, freshness and emotional impact rise to levels that I have not achieved in my system. They form a synergistic connection with the reproduction process and provide a clearly impactful partnership in this process. Neutrality is a term that comes to mind but this too may be technically described.
A friend who loves music and has listened to the transformations in my system said that the new cables (MA5s) are obviously better and I agree but I would also add that they, the Morrow Audio cables, lay claim to something much greater; they are the conduit for the real reasons that I listen to music, they get to the soul and purpose of reproduced music: the transformation that takes me from a mere observer to a participant in the musical experience.
I look forward to trying the upgrade process. MA7s will hopefully be in my future as I continue my musical journey." Samuel B
Mike Morrow
