First response is the one that makes practical sense. Would any of you have sympathy for or buy anything from a neglectful lazy pig who after spending good money on gear lets it rot, never paying attention to it's appearance? My goodness! Wipe it off with a damp cloth once in a while, dust it off, don't use it as a coffee table and spill beer on it. Take the same care as anyone anywhere and it'll still look great 20 years later.
Caveat: don't forget to take the lid off and blow it out with compressed air too.
Caveat: don't forget to take the lid off and blow it out with compressed air too.