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From Boston Globe:
No. 1 record firm Universal Music looks to get sales back in groove

"The music company, a unit of Vivendi Universal, lowered its suggested retail price on CDs to $12.98, from $16.98 to $18.98. Universal cut suggested prices on cassettes by its top-tier artists to $8.98."

Supply and demand is a beautiful thing.

Full Article:
http://www.boston.com/business/globe/articles/2003/09/04/giving_price_cuts_a_spin/