Nasaman -- you've got a point about us:)
BUT: What's da system???
Almarg aptly notes
Besides their apparently outlandish markups, what I find to be the biggest turn-off about super-expensive cables is the design rationale which is typically offered in their "white papers" and other literature.
"White-papers" for audiophile consumption are a powerful emetic!
They are up there (but do not quite reach),
"PROPRIETARY design slip-knot, direct-coupled, parallel-serial time /phase/ solar aligned crossover" and, the piece de resistance,
"DISSATISFIED with what the market had to offer, David set about to design his own .... (speakers, amplifiers, tiddly-winks, ball-gags, etc). A friend, musician of world-renown who happened to hear/ use / ? them, instantly ordered (a bundle, 69 containers...)"
Aaaargh!