I know how important this subject is in other industries. The car industry has made some real howlers in naming cars and not considering the meaning in every main language, which I understand they all do as a matter of course now. I am not sure it matters so much in a niche market like HiFi, which like it or not, it is and getting nichier, if that is a word, which it isn't.
Can a name make you or break you in the Audio World
I remember being at a show a couple of years ago and seeing a company named Schiit in one of the hotel rooms. I thought it was a terrible name and didn't even walk in. I know who they are now and they seem to be doing quite well even in spite of the name. I guess you can have a lousy name if you make good products at fair prices. I just always thought that first Impressions meant everything when starting a new company. I wonder If they had started with a better name would they be more successful today than they already are.