Cable "burning": Real or VooDoo ???

Why would cable companies insist that their cable needs to be burned in if it doesn't change the sound? They aren't making money by the # of hours you play the cable. Seems like it would be easy enough for a company to say "our cable is good from the start" all others are inferior and have to be burned in. But that isn't the case, at least as far as I tell.

They could just claim that they burn it in for us, or make up some theory saying their design is so advanced and outstanding that it is just fine out of the box. But you don't see it happen? Seems like that would be a good marketing ploy to set yourself apart from the other guys. "Our cable is so advanced you don't need to burn it in" ! They could even double the price of the cables that don't need it.

I double blind tested some tires this morning on the interstate. The screeching tires and screams of terror where about the same with both sets, so I will stick with the cheep ones for now.

"CHEAP ONES" sorry, I am also testing 2 keyboards....

702.... I must have missed the posts letting us know what cables you have tried with what equipment. If you could post that again, that would be great. I haven't been able to find that post. Thanks.