I would hope that everyone would be influenced by design approach of the company in combination with their approach for marketing.
Some companies simply don’t present their products in a way that makes a compelling case to consider their products absent any other information.
I’m a member of several other audiophile groups and I’ve run across several people that are spending thousands of dollars on equipment without having even a rudimentary working knowledge of the product. What pains me the most is when they try to assess why it does something or sounds a certain way because it breeds recommendations that are completely off base. Things like evaluating the potential benefit of moving to a balanced connection by using an RCA to XLR adapter.
I probably should have stopped before the rant escaped…