Plasmas will be phased out eventually and California is trying to limit TV power usage, so plasmas will be targeted. That said, my Panasonic Plasma has the best picture I have ever seen, except for the Kuro. The Panasonic plasmas are substantially cheaper. I have it in the main open room with windows and skylights. The anti-reflective screen is very effective and the light doesn't bother me at all. No matter which one you get, I recommend an ISF calibration once it is in place and broken in. Good luck!
Buy LED, LCD or Plasma
Going for a new TV. Any hints, warnings or advice? It will go over the fireplace instead of the rug there now.