Bose Chucks Mac


Just read that Bose is pulling McIntosh from all Magnolia Hi Fi locations. That is going to cut way back on locations that potential Mac customers will have available to them for auditions and the like. Ahh, the wonderful world of corporate buyouts.

jfd11

Showing 1 response by krkingar

I am surprised it took this long.  If McIntosh is going to retain their "elite" marketing structure and performance (which I believe they should) then they are certainly justified in pulling out. I have been into numerous BB locations in several states/markets in the post-Covid months with Magnolia square footage and found them consistently unstaffed, disorganized and when there is a staff member that manages to stroll through, they have no professional reference.  BB locations are all being re-tooled to prevent, or mitigate theft/loss prevention as a top priority.  Magnolia seems to be there only as a conduit to their Geek / Installation arm.  They are rapidly becoming major appliance/ cellphone, iPad & Video dealers.  It is really a shame to see, as they were our last hope for a brick & mortar storefront for mid-range Hifi / audio. It would be unfair to those existing specialty locations to allow Mc to be represented by the current BB "self-serve" configurations.  I am glad to see them (Mc) standing tall, especially since the Bose factor came into play.  Just my own personal observations.

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