While there will be some consolidation (usually marketing, finance, legal, HR, I doubt they will risk losing made in USA and Italy manufacturing given current situation between US and China) I wouldn’t see this as an asset striping exercise either, otherwise the VCs would have followed that route earlier. I do see Bose however using this to establish a presence in the higher end and use its resources to see what further market share it can achieve with these brands. Given the investments Bose are making it would be sensible to build upon rather than devalue their high perceived value. So swings and roundabouts, and no doubt it will be interesting to see the developments that happen over the next 5 years and the new realities emerge.