To those who have actually heard these new speakers, including the OP, you all seem to have the same reaction after hearing them, which is to say they sound fantastic and they sound bigger than bookshelves. Your word means 100X more than others, and you are also substantiating what @jays_audio_lab has said in his livestream.
I just purchased a pair of Audiovector R6 Arette’s but I wish I could have heard some Borresen’s for comparison in my region before buying. Not an option unfortunately. Audiovector cabinets are also made in China with all else made in Denmark. Great to see another Danish brand shaking up the market with innovative products!
One practical downside to these narrower style speakers including Borresen and Audiovector - they are tippier!