I think this was a smart business decision. Many people believe that cables make a significant sound improvement. Others simply have money to spend and want something expensive and esoteric. Now they can buy all this from BJC. There is no point in ignoring market demand even if that demand is on shaky ground.
Blue Jeans Cable Iconoclast
I find it odd that Blue Jeans Cables, who always promoted that higher end cables don't make a difference (especially power cables) are now carrying this pricey Iconoclast line.