Jostler3, the ABX page is no longer on the URL you cited. It's here: http://www.oakland.edu/~djcarlst/abx.htm
It's got very good documentation of the double-blind test process and explanations of the statistical analysis involved in evaluating the results.
Also, in a white paper by Dr. Floyd Toole there's a description of tests where the listeners were allowed to see the speakers they were evaluating and tests where they were not; not surprisingly, in the "non-blind" tests they gave higher marks to the speaker systems that looked more attractive. The white paper is at http://www.harman.com/wp/pdf/AudioScience.pdf.
I like double blind tests. It's fun to take them and to witness others taking them. Especially when there's an "everybody knows a Goldbrick M9000 sounds better than a Conethumper Gizmotron" type of comparison being made. Well, after the test, maybe everybody doesn't know that now. Or maybe a listener will hear audible differences between A and B and find that the one that sounds better actually isn't the one they assumed was superior.
I believe in getting value for what I spend on audio gear. If something commands a premium price, it ought to offer comparable audible benefits. And I stress again, audible. If not, keep it, because I'm not interested in impressing people with how much I can spend. I just want great sound.