Big name vs. small name is much less an issue with cables than with most other components, which may need to be serviced some day.I suggest you find the cables that you like best in your system and then worry about resale. Use the Cable Company (www.fatwyre.com) or various dealers to try at-home auditions of good candidates. Zen and Coincident could both be good choices for you, as could some of the "big" names you mentioned.
Big name company or smaller company?
I am looking to replace my cables and it seems here on Audiogon a lot of smaller cable companies like Zen and Coincident (and many more) are recommended. I currently have MIT Terminator 2 and was not sure if I should stick with auditioning the better MIT's, or Cardas', etc. If I buy from a smaller company I could be stuck and have no resale value to fall back on. Do these smaller companies offer that much more value? Don't the larger companies have more resources, etc...? I notice most of the people with "better" systems use big name cables, including reviewers. Of course I would like to get the most for my money. ???