C'mon, Shultz is trying to justify $$$ cables. The answer is BOTH are correct. Good components are good components, yet must be combined to form a "recipe" that works. Food is a good analogy. You want fine ingredients balanced and cooked well to provide a most pleasing dining experience. Same for audio. And performance doesn't necessarily correlate with price, as we all know...think of food again.
(This diet's killing me!).
(This diet's killing me!).