BEST REAR PROJECTION HDTV??

I agree with Argent, his comments are identical to mine. I have an Elite 510 but agree that digital cable is better on my 36XBR400. A 520 for $4000 is an incredible deal. Jump on it. The Elites are the best rptv's period. Bazmataz, you may be able to get another set nearly as good for less, but your deal is so good the Elite is cost effective for you.

Bazmataz,

In store head to head comparing is worthless. These sets have so many things to adjust, and hence so many things to be wrong, that you just can't rely on in store. Different dvd players interreact differently with different sets so each set has to be adjusted with your dvd player for optimal performance. The lighting, cables, etc, can be different. Were both sets displayed with the same signal form the same dvd player? Was one progressive and one interlaced? My 510 looks vastly superior at home than it did at the store. Of course, it should after you tweak it the way you like it.

It is common for stores to have their sets set up in "torch mode" i.e. the brightness and contrast turned way up. This may sell sets to the masses but it has nothing to do with accuracy and long term viewing pleasure. It's like turning the treble way up on your stereo, it may sound good for a short time (ie an in store demo) but it's fatiguing long term and ultimately not enjoyable.

You'll love the 520.