I work for Best Buy and believe I can add a few important points to this debate.
Best Buy buying Magnolia is indeed a great acquisition and hopefully I can shed some light on this topic. First and foremost it presents our world, the obscure world of Hi-Fi to the every day consumer who probably last messed with a stereo during his college years. Years have gone by with big box retailers pushing low quality speakers on consumers claiming their small big brand name and wife friendly designs were high-quality audio. We all know that a speaker the size of a golf ball is going to have some serious limitations.
Everything is great, right? Best Buy introduces a store within a store for high-end audio and video equipment called Magnolia. The real Magnolias are still out on the west coast and they still offer a different level of products and service. We never changed the core stores but we did have to take it to a different level, a different sales model when we incorporated those mini-magnolias into our big boxes.
Unfortunately the general consumer is obsessed with home theater so two-channel amps and preamps are a thing of the past. What was the next best thing to do? How about incorporate high-end A/V receivers than what our customers are used to, which will pair with these new speakers we have to sell. We brought Pioneer Elite, Denon and Primare into our stores with Primare only lasting a few months because the majority of our associates did not have the proper understanding of how to sell that level of component. Denon worked out fine though as well as Pioneer Elites. The average Joe who decides he wants a nice speaker set up is going to trust the well-known big company brands over some ultra-expensive hi-fi gear. We adapted to our customers needs and wants and simply scaled the hi-fi experience down so that it could easily be recreated at the big box level.
Our focus was on demos and white glove customer service. Overall I think we accomplished this aspect and while not every Magnolia salesperson was excellent I think the majority were well fitted to their role concerning the demographics/customer types that are currently buying from Magnolia. With my experience both in sales and management if you are to be considered a great sales person in any retail aspect, you must be passionate about what you are selling. Unfortunately I have found that you cannot make someone be passionate about something. Ive tried until I was blue in the face with a good friend but no matter how many demos he sat through he just did not see the importance of a good quality stereo even though he LOVES to listen to music. The same goes for our sales force, and that is what divides our stores from a boutique audio dealer where youve got Johnny Bebop whos been selling speakers 35 years of his life and obsesses over it like we do here on this forum.
I could go on and on about this topic because of my passion around audio and my career with Best Buy. What I want you to take away from all of this is that although certain aspects of this acquisition were not executed the right way there is light at the end of the tunnel. Best Buy, the largest electronics retailer can now cater to those looking for high-end audio but most importantly we can introduce millions more to something that they either had no idea about or probably just dismissed it when they heard about a price for a certain pair of speakers without ever having heard them. Yes our demo rooms are not set up correctly, yes not all of our sales staff know everything about audio but remember who they are trained to service, the average Joe and his family. Very few salespeople are ready to deal with the likes of us. I obsess over this stuff just as Im sure most of you do reading about new products, technologies, engulfing every possible review you can read because we LOVE this stuff. When we go into an audio dealer 9 times out of 10 we probably already know more about what we are going in there to look at than the dealer does. I remember when I was looking at cars I began to annoy the salesman because I knew every damn thing about the new mustang that came out.
I cannot guarantee the service you get at a particular store is going to be stellar. Every store is run by a different group of people but I can tell you one thing. Give the person a legitimate chance the next time you go to a Best Buy and yes they might not know everything about a particular product but Im willing to bet theyll treat you right. Every store has at least a few great sales people working there; dont be afraid to ask who might be the expert in a particular area.
Thanks for taking the time to read this. I know many people on these boards look at us with disdain but believe me; we are striving to bring you a great experience. I just hope you all realize that youre walking into a Best Buy and not Sounds by Singer.
Best Buy buying Magnolia is indeed a great acquisition and hopefully I can shed some light on this topic. First and foremost it presents our world, the obscure world of Hi-Fi to the every day consumer who probably last messed with a stereo during his college years. Years have gone by with big box retailers pushing low quality speakers on consumers claiming their small big brand name and wife friendly designs were high-quality audio. We all know that a speaker the size of a golf ball is going to have some serious limitations.
Everything is great, right? Best Buy introduces a store within a store for high-end audio and video equipment called Magnolia. The real Magnolias are still out on the west coast and they still offer a different level of products and service. We never changed the core stores but we did have to take it to a different level, a different sales model when we incorporated those mini-magnolias into our big boxes.
Unfortunately the general consumer is obsessed with home theater so two-channel amps and preamps are a thing of the past. What was the next best thing to do? How about incorporate high-end A/V receivers than what our customers are used to, which will pair with these new speakers we have to sell. We brought Pioneer Elite, Denon and Primare into our stores with Primare only lasting a few months because the majority of our associates did not have the proper understanding of how to sell that level of component. Denon worked out fine though as well as Pioneer Elites. The average Joe who decides he wants a nice speaker set up is going to trust the well-known big company brands over some ultra-expensive hi-fi gear. We adapted to our customers needs and wants and simply scaled the hi-fi experience down so that it could easily be recreated at the big box level.
Our focus was on demos and white glove customer service. Overall I think we accomplished this aspect and while not every Magnolia salesperson was excellent I think the majority were well fitted to their role concerning the demographics/customer types that are currently buying from Magnolia. With my experience both in sales and management if you are to be considered a great sales person in any retail aspect, you must be passionate about what you are selling. Unfortunately I have found that you cannot make someone be passionate about something. Ive tried until I was blue in the face with a good friend but no matter how many demos he sat through he just did not see the importance of a good quality stereo even though he LOVES to listen to music. The same goes for our sales force, and that is what divides our stores from a boutique audio dealer where youve got Johnny Bebop whos been selling speakers 35 years of his life and obsesses over it like we do here on this forum.
I could go on and on about this topic because of my passion around audio and my career with Best Buy. What I want you to take away from all of this is that although certain aspects of this acquisition were not executed the right way there is light at the end of the tunnel. Best Buy, the largest electronics retailer can now cater to those looking for high-end audio but most importantly we can introduce millions more to something that they either had no idea about or probably just dismissed it when they heard about a price for a certain pair of speakers without ever having heard them. Yes our demo rooms are not set up correctly, yes not all of our sales staff know everything about audio but remember who they are trained to service, the average Joe and his family. Very few salespeople are ready to deal with the likes of us. I obsess over this stuff just as Im sure most of you do reading about new products, technologies, engulfing every possible review you can read because we LOVE this stuff. When we go into an audio dealer 9 times out of 10 we probably already know more about what we are going in there to look at than the dealer does. I remember when I was looking at cars I began to annoy the salesman because I knew every damn thing about the new mustang that came out.
I cannot guarantee the service you get at a particular store is going to be stellar. Every store is run by a different group of people but I can tell you one thing. Give the person a legitimate chance the next time you go to a Best Buy and yes they might not know everything about a particular product but Im willing to bet theyll treat you right. Every store has at least a few great sales people working there; dont be afraid to ask who might be the expert in a particular area.
Thanks for taking the time to read this. I know many people on these boards look at us with disdain but believe me; we are striving to bring you a great experience. I just hope you all realize that youre walking into a Best Buy and not Sounds by Singer.