i read with some interest about the furor that erupted after makers mark announced they were planning to dilute their bourbon in order to meet demand. brilliant strategy which suggests their management has been oversampling their product. i now notice a flurry of prime-time maker's mark ads--undoubtedly an effort to repair their image--which has to be costing 'em millions. usually, it's best to leave a good thing alone--remember new coke?
