Belt driven motor noise? My technics is dead silent?

I just received a VPI Traveler turntable and I must admit, the motor noise(while faint) is a little disappointing.

Ive been running Technics tables for years and I'm a little confused by this experience. Trying to understand the argument in favor of belt drive tables? Is belt drive performance just not available at this price point? Can't imagine other affordable tables(Rega, Music Hall ect) are offering different results in this area. My 40+ year old technics by comparison is dead silent. You'd need a stethoscope to hear any noise from this table.  

I realize that this is what's considered an entry level table, however, I figured that motor noise/rumble(or lack there of) was the major benefit of running belt drive? I was looking to get better "audiophile" type performance. Im a little lost here....

Need the opinion/advice of more experienced audiophiles about this issue. 

-Thanks