Indeed it is the first thing people look at on a speaker specification - deeper the better no matter how bad it sounds. Good accurate tight bass response with low distortion is like an ultra expensive finely aged french wine - most people would not even appreciate it and nearly all will go for the "Babycham" bass response. So what's new...yawn.
Bass rant
Does anyone else surmise that the minions weaned on exaggerated THX sound in sticky floored cineplex's, sold on window-shaking subwoofers in their motor vehicles, and subjected to hearing loss in loud stadium concerts - might have trouble understanding what constitutes an accurate bass guitar tone/timbre/volume? I read post after post on this and other forums of those decrying their systems lack of bass. While I grew up listening to a lot of live music in nightclubs and stadiums from Bobby Short at The Carlyle, to Yo Yo Ma and The Silk Road Ensemble, to John Fogerty at The Greek Theater, I believe I can differentiate the realism of an upright bass and one unnaturally amped (acoustic or electric), and yet I cannot understand all the bleeding over of the home theater systems exaggerated bass sound into many dedicated audiophile sound systems. Please educate me.