Avalon Pricing Policy?


Recently auditioned some new Avalon Ascendants and Indras and was impressed enough to consider seriously consider purchasing. However, the authorized dealer told me that it was Avalon pricing policy to only sell at MSRP. Is this the experience of others? Having previously worked in high end retail I am not one to pay MSRP so I walked. Too bad. The dealer missed a cash sale and I am still without speakers.
e30m3

Showing 1 response by avguy

I bought a pair of Avalon Eidolon Vision speakers early this year, and yes, their pricing was pretty fixed. From a marketing standpoint, that should be the right way to sell a product. If the product delivers the right value and a unique value proposition, why should the manufacturer provide discount. Of course, being a prospective customer, I was not too happy about the stiff pricing policy, but then I still bought the speakers because I just love what I heard in Avalons and in no others at that price level....