06-06-14: AtmasphereAs a point of reference, Signal Cable offers 10 gauge cords in a six foot length for $83. They also offer a double-shielded 12 gauge cord intended for use with digital components in a six foot length for $124. Shorter lengths are also available, at lower prices. Descriptions are provided here (click the "more info" links).
Regarding the readings that Shunyata had in that article, I think it would be very interesting to test some common cords on there, like certain models of Belden. I think that heavy gauge is usually a good place to start- install some decent connectors and you are usually well on your way. However if you think about it, just doing that and selling it at a normal markup will result in a power cord that costs at least $150.00- maybe more like $200...
FWIW, I have used both with excellent results, as have several other members here in whose ears I trust.
Best regards,
-- Al