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Atma Sphere deserves praise

In the last 6 months Atma Sphere released a revision to their MK III designation to MK III.1. It amounted to a small part change and I think the resulting cost was less than $500. In my system, and in other's judging by recent posts, it was a very worthwhile improvement. Not only was an upgrade path available, but the cost was very reasonable.

Do you think other manufacturers that release "new" product updates every 12-18 months, or worse new products because there is no upgrade path are simply offering design breakthroughs? Or is this just running a successful business?

I think they hurt their current customers by devaluing their "old" equipment on the used market, and causing them to scurry like ants for the latest new stuff.
mmike84

Showing 3 responses by mmike84

mmike84 OP
309 posts
 
Thanks Acresverde! I forgot to mention that!!

Samujohn- Most of us can't or don't want to pull that off. Maybe you're best suited for DIY but I'm not. The value of having it done inexpensively at the factory, while resetting the warranty is really something special. For that they deserve praise.
mmike84 OP
309 posts
 
Khrys-

I agree except you need to stress the fact the MM1 wasn't worth it in the first place so what's the point in switching to MM2? $20,000 cables what a bunch of silliness.

AR is another one that doesn't seem too concerned about it's existing customers, unless they're willing to chase the newest revision. I can't even keep track they have so many versions and mk's.
mmike84 OP
309 posts
 
04-24-10: Pubul57
Mmike84, I do see what you are saying about ARC, and it can be quite annoying to own a MKii when a MKiii comes out, but when they can, they have provided an upgrade option (not always possible), but in spite of that, they do make good sounding equipment and have provided support for there products about as well as anyone. But I can see some skepticism can creep when thinking about the number and frequency of updates, espcially with amps and preamps where good design has been well know for a long time now. Digital is another story.
Pubul57 (System | Threads | Answers)

I whole heartedly agree about digital.

I'm also not questioning the quality of AR products and I don't mean to pick on them. I run a company so am sympathetic with their right to make a profit (which they seem to be doing very well).I don't know what a typical MK II to MK III upgrade costs but I'm willing to wager it's more than $500.

The argument the lack of upgrade paths is usually the result of build compromises to save $ upfront has some merit, except comparable AR products are not cheaper than Atma Sphere so it would seem the product savings up front are going to the manufacturer not the consumer.
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