Atma Sphere deserves praise


In the last 6 months Atma Sphere released a revision to their MK III designation to MK III.1. It amounted to a small part change and I think the resulting cost was less than $500. In my system, and in other's judging by recent posts, it was a very worthwhile improvement. Not only was an upgrade path available, but the cost was very reasonable.

Do you think other manufacturers that release "new" product updates every 12-18 months, or worse new products because there is no upgrade path are simply offering design breakthroughs? Or is this just running a successful business?

I think they hurt their current customers by devaluing their "old" equipment on the used market, and causing them to scurry like ants for the latest new stuff.
mmike84

Showing 2 responses by jtimothya

Do you think other manufacturers that release "new" product updates every 12-18 months, or worse new products because there is no upgrade path are simply offering design breakthroughs? Or is this just running a successful business?

There is something to be said for point-to-point wiring and the absence of printed circuit boards for ease of upgrade. Hand built components may have more upfront costs, especially if the manufacturer treats his employees proper. Designs that cannot be upgraded may deliver their cost savings up-front. Different manufacturers take different approaches, something perhaps better considered when you make a purchase than afterward.

Fwiw, I respectfully disagree with the above comment about AR (if that means Audio Research Corp..) To support customers of both new and used gear, they maintain a substantial tube catalog that goes well back in time. That doesn't sound like planned obsolescence to me.

The wheel of progress grinds fine and over time the chaff falls out. I want successful audio companies to stay in business and prefer manufacturers who actively seek to improve their products, whether by leaps or evolution. Without new models and upgrades, the high end is a dead end.  
 
One concern I have with such a hands-on owner is the succession plan. What does the future hold when, or if, the company ceases to exist, or the owner retires, etc.

True, and sometimes unfortunate, yet our hobby is better for the likes of Mike Sanders, Ralph Karsten, George Wright and Paul Marks.

Is it purposeful strategy to move new product, or the legitimate and natural march of "progress"?

Yes. It is both and each is "legitimate and natural". The successful manufacturer is one who improves his product *and* stays in business. I appreciate the discussion and let's not forget about music.