It proves that it is very, very easy to manufacture a decent cable (using others' parts, or spec'ing out parts for others to manufacture), and that it's potentially very profitable. Even if only until the self-marketing momentum of the new company/product/gimmick wears off.
As I look at all these posts
I am amazed at how many cable companies there are. ..and that's not including the big boys...Audioquest, Cardas, Kimber, Purist, Nordost, etc. This must prove something....who knows?