I'll only say I'm forced to listen to her in the car when my daughter asks to play her Spotify list. But it's a limited selection of Swift songs. The song structure is typical of 90% of the pop music out there. And while her musical catalog has matured and changed, as any artist whose entire career has been managed to track music trends, I don't begrudge her success.
I have other women artists that I prefer who write better material and (in the paraphrased words of Morrissey) whose songs say something to me about my life.
Swift and Kelce are a perfect match for each other. Two highly marketed brands that manufacture success via successful marketing. In Swift's case...coming from a very wealthy family with ties to the music industry to help her "get discovered" and in Kelce's case...having a marketing team market an okay player into a "star"