Where it really gets complicated is when the "real" product is manufactured in China (as most things these days are) . What can happen is the trademarked company hires a factory in China to manufacture a run of say 2000 of product X. The factory does a run of 5000 ships the 2k for the agreed price, but then "dumps" the other 3k on China sites for 50-75% less than they sell from legit stores here. Factory has no R&D to recoup or marketing to pay for so can make very good profit. Thing is they are still the real deal just being sold underhanded or even illegally.
While in this situation the e-bay ones don't look like the ones on official site so prob a fake, I have purchased e-cig products here and then off a China site for 1/3 the price and compared them, and yep both identical right down to the anti-counterfit hologram seal on the box.