Meta, I think the word you want is "observe", as in S-Holmes' caveat to Watson: "you see but do not observe, my dear Watson" (about the number of steps leading from the entrance to the living room: Watson saw these many times a day...).
Certain thoughts come to mind.
1. Comparing & contrasting undefined "audiophiles" with "others" (??? ditto) is a sophism at best; hi-end purportedly strives to reproduce music at home better than (i.e. the "hi-end of) other equipment (hence the old word, fidelity). Henceforth, we either we define premises, perhaps by comparing, amongst music lovers, those that have invested (time, effort, mega$$) in their home reproduction system and those that have not --- or IMO we are confusing the issue.
2. If the above holds, how is it that musician friends can (have, and still do) help me with pre-amplifier choice, speaker placement, placing cones under the CDP (including the best "sounding" point to place said cones!), and LP vs. CD preferences?
3. The article may be paying only lip-service to users' (consumers') opinion: anyone remember "new coke"? Maybe not a top example, but that, too, measured better on ALL tests -- except in the market.
Also, I beleive that audiophile go looking for "things" of which "others" are not aware could be experienced during reproduction.
As to mags making the bags (of money) for unknown manufacturers... a good review is good publicity and, ofcourse, introduces the brand if little known. BUT, if the product does not deliver, I doubt its manufacturer will end up with millions.
Very interesting post, Plasma.