The industry knows that you cant sell the same speaker designs for decades which is why they invent new ones every couple of years. But we all know it is impossible for breakthroughs to happen that quickly. All speakers are made of wood, glue and paper pretty much. The rest is just marketing BS. And yes they can be tuned with excessive bass or highs in order to impress.
Are audiophile products designed to initially impress then fatigue to make you upgrade?
If not why are many hardly using the systems they assembled, why are so many upgrading fairly new gear that’s fully working? Seems to me many are designed to impress reviewers, show-goers, short-term listeners, and on the sales floor but once in a home system, in the long run, they fatigue users fail to engage and make you feel something is missing so back you go with piles of cash.