ARC Reference Anniversary preamp in 2011

When will arc get it right, even $10k is too much for a volume control when they released ref3, so now comes the 40th reference. That should come with a guarantee that nothing will surpass the performnce. Didn't roswelhl produce a good design.

I am glad to read about the 40ref being that good!
Can we expect this design to trickle down to the lessor priced preamps?
Let's hope so.
If the sound of this ref offends very few and gets things so right ARC can build their line around such a successful product and be heralded as the best preamp company in the world. Everyone wins the hobbbyist and ARC.
Then we can read and hear about ARC like we do Bose, in Time magazine, in Best buy, in Metropolitan opera house, in PLayboy and audiophiles will finally be mainstream--(never but wishful thinking).
Can one company dominate in an area such as preamps? Hasn't ARC been a leader in the past?