American Made Audio Unveils New Site For Made in USA Components


American Made Audio - Sharing my new site dedicated to companies that manufacture in the United States - both Made in America and Assembled in America.

http://americanmadeaudio.com

Well over 100 companies in the United States manufacture some of the best equipment for audiophiles and cinephiles in the world. But until now there was no one place on the web to find American audio brands.

The main feature of American Made Audio is “The List” – a master listing of all companies that manufacture relevant products in the United States, shown alphabetically. Additional pages show manufacturers by product type, such as amplifiers, speakers, turntables, cables, audiophile music labels, and more, letting customers easily find brands that manufacture in America.

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Showing 21 responses by darkj

I’m sure that there are some I’m missing still. This is why I created the site... I wanted something for myself and couldn’t find a comprehensive source, so I'm still building and always excited to add a manufacturer whom I've never heard of. I should have known to add VAC. I’ll look into Green Mountain.

This is great, folks. Keep them coming. I'm surprised at how many American companies I hadn't heard of, even after 20 years in this hobby. 
Cary has a wide range of products and it's not clear to me what's made here vs. overseas. I will be happy to add them once I sort our what's what.
 
Those are very pretty, Fritz. Do you build the cabinets in-house? Where do you source the drivers? 
@brf  Right now the site is dedicated to US-made gear. But there is certainly no lack of quality Canadian gear. I've been a proud Bryston own in the past. 
It's become apparent to me that audio companies aren't always 100% up to speed with "Made in USA" claims. So I took a deep dive into what "Made in USA" or "Assembled in USA" really means and when you can say it. It's not a short answer, but I think the issues become pretty clear. The results make me admire companies who create "Made in USA" products even more than I did before, and more appreciative of those who designate their products as "Assembled in USA." For details, see the article I just wrote on this: http://americanmadeaudio.com/2016/06/25/made-usa-standard-guidelines-audio-equipment-manufacturers-c...
@bdp24  That is an amazing idea. 

I will say that I went to Newport expecting it to be easy to cover American brands. When I started, I was only aware of about 90. I now have over 150 on my list.... but per my post above, I do think I have a fair bit of culling or organizing to do to identify companies within "Made in USA" and "Assembled in USA" and... well, other. 

An interim step might be to have certain rooms at all the popular shows certified as "American Made Audio" rooms. 

@joecasey There are fabulous products manufactured all over the world. Indeed, so many that it is worth considering additional factors, provenance being one of them. 

International trade is part of a healthy global economy, creating a silo is not a goal of this site. Rather, it is to help consumers and manufacturers gain a better understanding of how the products we love came into being. Bringing clarity to a topic that is murky in the industry will help both manufacturers and consumers.

The idea for the site came about because I had a small list of American products mentioned on a page on my music blog. That page got a lot of traffic -people are searching for things like "american made speakers" or "made in usa tube amps" - but there was no other site that provided that info. Now there is. 
@geoffkait  Oppo Digital is somehow slightly separate. I'm guessing that they use the name to market here, and they use Oppo Electronics to manufacture, but they are a US-owned company, at least in part? They do design and market here, and I'm a proud owner of the 105D, but they don't make anything here, to my knowledge. 

@acastos Which Polk products are assembled in the USA? @geoffkait  Are any Oppo products assembled in the USA? I've been to their HQ in northern California, and it looked like design and marketing only. They don't claim to make anything here. 
http://americanmadeaudio.com/2016/06/25/made-usa-standard-guidelines-audio-equipment-manufacturers-consumers/
 This article can help you understand what kinds of claims a company can make.

There are five types of claims that the FTC recognizes:

- Made in USA (Expressed or Implied)
- Made in USA (Qualified: e.g. "of imported parts")
- Assembled in USA (Unqualified)
- U.S. origin claims for specific processes or parts
- Comparative Claims

There are very few true "Made in USA" products because that requires that "all or virtually all" of the components be sourced from the USA. There are many more that are "Made in USA of imported parts" and several that are "Assembled in USA. 
@mitch2   @danielinvermont  - I have about 35 companies that people have suggested or who have written in requesting a listing. I will do a basic online review to evaluate whether it seems likely that their products are made or assembled in the US. At this point, I consider almost all listings to be provisional.

The next big step for The List is to work with the manufacturers to determine their products qualify appropriately. The goal is to have the list have a high level of accuracy. If there's anything I've learned so far, it is that companies are confused about the FTC guidelines regarding labeling.

I know of one company who claims "Made in USA" - a standard that requires all or virtually all of the value of the product to be made here - but whose products are best described as "Made in USA of 90% imported parts" or "Assembled in USA." I have kept that company off the list because their particular claim is misleading. I list other companies who assemble their products here of foreign parts because they are correctly claiming "Assembled in USA" or not claiming anything at all, but if you ask them they will tell you.

"Assembled in the USA" does not require that any of the components be sourced from here, only that they are assembled here in more than a "screwdriver assembly" (that is an FTC term meaning that the components do not undergo any substantial transformation.) 

In the end, consider The List a really useful guide and place to start. But because keeping up with the supply chain of well over 140 companies, each with many products, is outside the scope of this project, consumers will need to verify claims with the manufacturer.
@mitch2  - Thanks for the reply. I wrote a long thoughtful answere which for some reason didn't post here. Here's a short version. Based on my assumptions Merrill (and most other companies listed) fall under "Assembled in USA." No one should hold that against them. 

I wasn't talking about Aerial Acoustics, who make some terrific speakers out of imported parts. They used to say "Made in USA" but now correctly say "Designed and Assembled in USA." I'm talking about another company who I am not listing until they make accurate claims. 

Regarding "what is the point" - I can only answer for myself - and for me, I obsess over every detail of my system, including provenance. Others may have other reasons. It's an international world, for the better, and provenance is only one thing to consider, but for me it is very interesting and I know others care about it too. There was no good way to find American makers, now there is. I could see someone doing similarly for SET amps, or Lowther drivers, or some other point of interest. Look at the success of Head-Fi - just headphone coverage. 

I really appreciate all the recommendations! I didn't know how much I didn't know. 

It's also clear that most manufacturers don't understand the FTC guidelines - I think my work will help them with that, even if not all manufacturers may like it. But a better educated audiophile is good for the industry, in my view. 
@stuartk  Thanks Stuart - Free listings are pretty basic (you can imagine how much time it takes to create 150 listings. Premium listings include things like photos, fuller descriptions, and a link. I was sure to include enough information so that anyone could find the company online. 

In the meantime, Just added a new feature that lets people find all the companies in their state. http://americanmadeaudio.com/the-map/
Thanks. I can't believe how much I'm learning. I had a one-page list of companies on my music blog, but have doubled the number of companies who are listed since the full site became live. 

@danielinvermont  Haven't forgotten Wyred 5 Sound - still have a number of companies to add, there are certainly more than most people, including myself, expected. 
I don't think that being curious about the products made local to you is necessarily nationalistic.