Part of an audio manufacturer's marketing plan is not only to make a superior product but also to project an aesthetic appeal. That is a valid consideration in making a purchase. Personally, I hate the look of B & W speakers (sorry, Bowers & Wilkins). Fat stubby monsters regardless of the quality of their sound. If I hadn't heard about the quality of the relatively expensive Harbeth speakers, I would have regarded them as ugly cheap boxes right out of the 1970's (I'd never have them in my house). You certainly need to pay attention to the sound quality of equipment as #1 but almost equally important is that you are happy with them aesthetically. There is a lot of high quality, good looking turntables out there so keep looking - you'll know when its right. So according to ddriveman, I'm also an audio snob and love it!