Am I a hopeless audio snob?

I think that I may have a problem, I am becoming an audio snob.  

I am going to upgrade my turntable and spend some good money. I read good things about Technics turntables but for some reason I can't take them seriously. From a few feet away, a $4000 Technics plus rig looks like a $400 Technics rig. They look cheesy to me. Low tech 1980's stuff.

I am plunking down some serious money on my next table, but I can't even consider Technics because of the looks. 

I think that I need help!