Advice on....Snake Oil


So, I get it. You purchase something and other claim it's snake oil. Or they purchase snake oil and you lay claim to the adage. 

My one question,

What is the general consensus a reputable brand would spend considerable time, resources and finances to create a product that is or what some would call "snake oil". 

My belief is that a lot of brands (PS Audio, Isoacoustics, Audioquest) would probably better spend their time developing and creating an impact rather than making a questionable product. Any dialogue to be had or am I off base?
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Showing 1 response by teo_audio

Snake Oil is a safe ’word phrase’.

It’s a ’decider’. A black white, yes no,..a thing used as a tool for a deciding moment that helps stop mental perturbation in the area of unknowns for the given individual.

A safe word/phrase for those with a ..er..more set metal reach.

Other play this game at different levels of mental capacity and awareness.

"Snake Oil" is one of those which is used or has been come to be used in the world of audio.

As soon as I hear it being bandied about and thrown.. like a weighted manhole cover in a world of nickel words and phrases -- I know we’re dealing with a person who has a lesser mental capacity than the task at hand requires.... and is trying to be ’safe’ and simplify their world.....to their given simpler level.

It goes like this: I am safe and ok.., over there be dragons. So.. dragon bad, me safe..is good, therefore..the unknown I can’t fathom, is automatically, snake oil, as a label and thing.....no matter it’s shape or the nature of it’s unknowns. And now with that label, and that positive decision.....my monkey feels safe as it ~knows~ there are no unknown lions in the tall grass...and I can safely walk down to the water for a needed drink.

So, it's a primitive reaction, is the deal. the backside of the mind, reaching a cognitive limit.... trying to get to a safe spot. Seriously. We all have them at some level or another.