A speaker that looks like a driver or a driver that looks like a speaker?

That's a big speaker! Excellent quality parts, with that front, diffraction should be at a minimum. As long as you guys know how to build a crossover properly, it should sound at minimum, very good.
But this is huge, personally, just from aesthetics it isn't for me and my wife wouldn't have it... tough sell I'm afraid.  I can see some really liking its unique character. Of course, if you charge enough, you don't need to sell many.

@erik_squires 
Hi Erik,
    You are right on with the wide baffles and circle baffles... In this case, the front baffle is sooo wide, I don't think that it would matter, but it would effect baffle step compensation in the crossover. BSC can be touchy and can transform a speaker when done properly or a speaker can be terrible and this simple fix would take care of it.

@erik_squires 
Hi Erik, we're on the same page, I only made the comments because of what you said about circles and wide baffle.  Circles have nothing to stop the sound from traveling around the speaker and require even more compensation. On this very wide front baffle,  very little BSC would be needed. Makes the design easier to get favorable results.