3 best 10k speakers now imho

Hello Brooks Dave from Audio Doctor here, we couldn't agree more.

Every home builder/small manufacturer wishes they could spend millions of dollars on research and development the reality is they can't.

We sell both KEF and the Paradigm Persona lines both companies have spent about $4 million dollars in research and development and it shows in the advanced driver technology employed by these large companies. 

Reducing distortion by better engineering and superior parts quality is going to equal a higher resolution product, part of the reason some of the people here don't love these products is that they have heard them setup in less optimal circumstances not everyone has a good dealer such as Brooks store or ours and many small dealers or custom shops don't have the matching equipment to make these superior loudspeakers come to life. 


Dave and Troy
Audio Doctor NJ

Audioman58,  your point about markup is just stupid. 

How much a products profit is nearly immaterial in running a business.

Profit isn't measured in just the difference between wholesale price and retail sales amount, it is measured in your business total costs  subtracting the products cost, which then equils what you actually make.

You miss out on store rent, electricity, credit card processing fees, staff costs, insurance, cost of the demo product, breakage, theft, internet costs, advertising costs, shipping costs. etc.

I don't know of a single store owner who is actually wealthy from selling high end audio, do you?

The real profit from most stores is in the range of 10-20% after you factor in all of the above. Most reatailors survive on custom installation jobs which are generally much more profitable and for larger dollars then most high end audio sales. 

Hence the lack of brick and mortar stores vs internet warehouse operations which generally have lower costs. 

You really need to paint the total picture. 

If high end audio was that profitable there would be a lot more stores not way less.

Dave and Troy
Audio Doctor NJ

Mtrot here is his quote:

" I owned an Audio store for 8 years in the U.K i state the facts
the mojorityof speakers have a minimum of a $40% markup
some even more . "

Unless that is a weird typo that is exactly what he said. 

The market reality the only dealers that are really getting rich at this business is Crutchfield, Musicdirect, Audio Advisor and a few others.

Someone said Cruthfield is selling like $300 million dollars a year of product, now they do sell lower profit items like panels and video products and they have a large warehouse and a large staff I am willing to bet Mr. Cruchfield doesn't have a financial worry in the world.

Dave and Troy
Audio Doctor NJ

Thanks Ken if you are ever in the area please make an appointment and stop by. 

We got a lot of cool toys on display,  

The industry would be much healthier if more people apperciated what a good dealer and do for you.


Dave and Troy
Audio Doctor NJ

The comment was made as gross profit has nothing to do with net profit.

People who often look at these posts are therefore assuming inaccurate information. For a dealer to talk about profit is just wrong it doesn’t determine anything and encourages people to think that because a product has x margins they should get x percentage off.

However with that being said there are a few brands on the market with really big markups that often encourage game playing with price.

When in reality most businesses are not making that much real profit when you factor in the true costs of running a business.

Dave and Troy
Audio Doctor NJ