My recommendation is to simply do your research and choose cables that are well-reviewed by reputable sources and fit within your budget. I own an A/V integration company in Atlanta, GA and typically use AudioQuest in most of our projects and have always had great results, and while there are certainly other options out there that are just as good, the balance of cost/performance has made that our go-to brand. PM me if you'd like specific recommendations within your target budget and I'll put together some options for you.
-David
-David