06-16-13: CsontosI don't know how "usual" it may be, Peter, but I certainly wouldn't be surprised if is an effect that is present to an audibly significant degree with many amplifiers. Albeit without a great deal of predictability.
"So... is it usual for an amp not to open up until you start pushing it?"
For one thing, as Ralph (Atmasphere) has said in past threads certain odd order harmonics can, even in trace amounts, significantly affect our perception of loudness. Therefore variations of an amplifier's distortion characteristics that may occur as a function of signal level can significantly affect perceived dynamics.
For instance, if those particular odd harmonics are present to a greater degree, relative to signal level, on musical peaks than during soft passages, there will be a perceived increase in dynamics. And if the volume control is set lower the differences in distortion between musical peaks and soft passages may become smaller, resulting in a perception of lessened dynamics.
Also, of course, the operating temperatures of transistors and other circuit devices will be affected by the volume level, with all kinds of subtle sonic consequences being conceivable.
As I and others said earlier, though, in any given situation lots of factors unrelated to the amplifier could conceivably come into play, perhaps to a much greater degree, including the Fletcher-Munson effect and the behavior of the speakers .
Best regards,
-- Al