<> Always refer to unorthodox statements as "claims," which are "touted," and to your own assertions as "facts," which are "stated."
Here's a gem from the Daniel Drasin piece Geoff Kait linked to above.
I am surprised that he didn't mention the tactic of using an adjective such as "anecdotal" in front of the word testimony in order to trivialize the level of satisfaction or veracity expressed in those testimonies. Sneaky, sneaky, sneaky.