On a standard USB cable you may, given the known incidence of bit errors, hear a tiny, millisecond 'click' about once every 70 or 80 hours of use but there is no way that a cable (some wire) could possibly affect the fidelity of a piece of digitally encoded music travelling across it.
Please stop thinking analogue audio connections.
You want me to believe that this cable can extract the digital bit-stream from the analogue, then decode the music from the digital stream, then apply it's 'enhancements' to the music, then re-encode it to digital, then convert back to analogue, then pass it to the DAC.
These companies rely on
1) The thousands of audio lovers who spent years of thinking analogue, where the cable can make a difference.2) customers believing the 'reviewers' (Those guys who have never given an expensive piece of equipment a bad review, and just happen to have an identifiable link to make your purchase).
3) people will never admit to having been fleeced
4) A cable that just cost a months salary will definitely sound better
And all of this after one of the major cable companies was caught red handed cheating in a demo to make their cable sound better, because they knew it wa impossible
Some say that if somebody is rich enough and/or gullible enough and/or misinformed then who cares. Well I care. I would still try to stop a billionaire from buying a 'special' USB cable or a 'USB Purifier' or a 'special' HDMI cable. None of them make any difference whatsoever