Wow, this thread.
Schitt does it exactly right.
Morally, ethically business wise they did exactly the right thing.
I’d guess they let a product supply run out..and... as that happens... delay orders for it.
then, when all sales of the older item..are notably in the past, in a set amount of time, introduce the new, with the new price.
If it was otherwise, things would get ugly.
Recently, I bought a $7k bit of manufacturing hardware.
It fails to work as advertised and I have to d a whole whack of work on it at my own expense and it will MAYBE do as advertised.
I waited almost a month for it to arrive.
Just after it arrived, the company announces the availability of a new version that is totally different, and works the way the old one was supposed to. I got junk, new buyers will get a working item. I got burned to the tune of $7k.
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Now, what Schiit did, in comparison, is exactly the right thing, and...as stated, done with as perfect a ethical position as humanly possible.
IMO and IME, in any sense of common decent reason...they cannot be faulted for their behaviour.