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How Is MQA Fareing?

 In another thread here are posters are making comments about MQA suggesting that it isn't a big commercial success, that is should be called DOA, etc.  Yet there are always announcements about companies adopting MQA, testimonials from happy Tidal streamers, etc.
  I'm neutral on MQA but having witnessed more than a few formats go down in flames in my time, and still puzzling over the resurgence of vinyl, I wonder how one measures the marketplace progress of MQA.  Do we look at Tidal subscriptions?  Sales of MQA compatible DACs?  The size of Bob Stuart's house?
mahler123
arh
366 posts
 
I think the fact that any forum you go to there is a lot of talk about MQA bad and good. That certainly indicates that people are interested. Whether it will last or grows or increases subscribers to Tidal or makes money for Meridian it is really to early to tell. I don't really understand the DOA guys. If they don't like it then don't buy into it. Stop lecturing everybody else on how evil MQA is. We don't really care what you think
Alan
bec1195
11 posts
 
So far, so good.  Two of the three major record companies (conglomerates Universal Music Group and Warner Music Group) have  signed on with MQA and end users seem to be happy with it.  

Streaming seems to be where music sales are going.  The major labels have long wanted to find a way to rent music rather than sell it.  So it just needs enough people to sign up for Tidal Masters to make it profitable enough for everyone involved.  That's the hard part.  $20/month is the introductory rate.  That's sure to be jacked up in the future if it catches on.
shadorne's avatar
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shadorne
7,467 posts
 
No idea about MQA progress but Tidal Masters often sound excellent and that is what I am very happy about.

I have a theory that high frequencies generated in excessively high resolution help with DAC performance ....a kind of dither if you like as none of thse excessively high frequencies are actually audible but the audible audio spectrum often sounds better at higher sample rates.
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