Is calibration services for DLP set worth it?


I am close to buying either a Mitsubishi 52" 1080P DLP or a Sony SXRD projection LCD. A local company does calibration for $300. I am curious from those who have used such services, is it worth the expense?
sgower
Some stores will offer this service with the purchase of an extended warranty. I know Samsung has a dedicated person to do this for Circuit City. BTW, I highly reccomend the warranty... it saved me $800 to replace a lamp and ultimately paid for a brand new TV due to further problems.
Thanks for your inputs. The actual cost is $350 and I'm told this is really the only guy in the area doing this service. I have heard great things about the Sony SXRD but haven't found a decent place to view them. Best Buy has them but the display was a terrible setup. Lights shining on the screen and crappy input quality. Nothing looked good in that store. I'll look some more although I did really like the Mits 52".
Besides the calibrator training credentials the test equiptment must also be regularly calibrated and traceable to NIST.
Besides the calibrator training credentials the test equiptment must also be regularly calibrated and traceable to NIST.
I have a Sony Qualia set (uses the SXRD chip set). I agree that it is quite an improvement over any DLP RPTV. I admit to being too lazy to have the set properly calibrated (I've done it by eye, the Sony allows for an amazing amount of owner calibration without going into the service menu).

I have a friend who had a Samsung DLP calibrated. I could not believe how much better it looked than any other Samsung DLP I've seen. Prior to calibration, I thought that Samsungs delivered a very strange color balance and looked aweful.