As a time constrained consumer, it is rare that I take the time to write and acknowledge a company. My standards are high and my accolades are directed only towards companies that are able to intersect exceptional customer service, outstanding value, and a superior product. In the case of Sean and Marty at Zu Cable (www.zucable.com), I felt strongly compelled to let them, as well as others, know of my consumer experience as a purchaser of Zu Cable products.
Like many other HiFi consumers, I was in the educational process on cables trying to determine how to improve my current system’s performance. I came across Zu Cable while conducting a search on speaker cables. Loaded with the skepticism of past cable purchases and the shock of higher end cable prices, I decided to call Zu Cable to about their products. What I encountered, in Sean and Marty, was knowledge and experience that spanned almost 2 decades of cable design at a major audio cable company. What intrigued me was their quiet confidence that is only exuded by passionate inventors that have truly developed something very special. Zu Cable backs this confidence with a 30 day “no questions” money back guarantee. Although my initial budget was directly tested by the $800 price tag for the Wax Speaker Cables, Sean was sympathetic yet, confident that my experience would alleviate my budget anxiety. I was only 2 business days away from another level of audio nirvana and I did not know it! As I awaited my Wax Cables, I second guessed my decision a dozen times and called Marty and Sean for some reassurance. They continued to help reaffirm my decision and never rushed the discussions.
Once I received and installed the Wax speaker cables, on my Naim Audio system, the second-guessing disappeared sometime into the third song. The sound stage on my system truly opened up to introduce higher levels of separation and more defined highs, mid-ranges, and bass. After 1 week, I am still technically in a burn-in period; I know this as I continue to hear improvements in the music.
The Wax speaker cable is heads above any other $800 expenditure that I have invested in my audio system. Wax has surpassed all my expectations by a substantial margin. I also believe that it will outperform any other cable I have heard, including those 3x the Wax’s modest price tag.
So, I am officially a Zu bigot and will update my experiences with my “now on order” Crux interconnects and Birth power cables.
Throughout the entire process Sean and Marty humbly state “yes, we are very proud of the Wax” and “we are glad that you also have experienced the positive results with Wax”…meanwhile I am brimming with enthusiasm.
Anyone viewing this and considering a cable upgrade, should take the no-risk chance to evaluate the Zu Cable difference. Once the true HiFi eclectics find this new company…I am certain that Zu Cable will become a mainstream name. Until then, I relish in having discovered an undervalued “up and comer” and having my friends jealously ask about the wonderfully musical sound my system produces.
JAK
