Well about the only way to actually reduce prices is to cut out the middle man. Also known as your local brick and mortar dealer. As we all know many brands have gone that route to be more competitive in the marketplace.
But then we are left with that type of shopping experience and support etc.
It is really expensive operating both a manufacturing business and a retail shop these days folks, especially in locations where the $ and potential sales are - big cities.
As a business owner, I am not surprised at all with much of the pricing. The real question is do enough people feel there is enough of a ROI. At some price point one would think a buyer would want to experience the product, at least a little, before dropping big $ on a piece....but maybe not.