Since he's joined the site recently, Michael Green brought tremendous insight and refreshing perspective. Obviously, no one served on the front lines more than Michael, and so many of us took cues from him over the years to improve our systems. He often makes the point here of the high-end audio business taking a turn in the mid-late 90s, and falling into decline since.
I perceived that same shift myself at the time. And since...
The manifestation of that fall is something that always struck me as being off-kilter, but sounds logical to so many that my trying to refute it over the years normally fails to resonate with folks. It goes like this...a dealer or manufacturer states it takes just as much effort to sell a $100 item as a $1000 item. So, in the vein of working smarter, not harder, I focus on customers interested in the $1000 item, as opposed to the $100 item, as I'm working 10X less. Seems reasonable and smart, yes?
We normally bypass the disproportion of that, in that the $1000 pie is far smaller than 10X than the $100 pie. Anyway, that's the way the market, and we now need to multiply these $100 / $1000 numbers by an order or two of magnitude to represent the current state we all lament for the sadness and smallness of the market / business / hobby. Combine this path of pricing with the backfill of lower cost HEA components with tweaks that strike most outside the hobby and many inside as sounding both ridiculous and impossible, and should any of us feel surprised how this morphed into a lunatic fringe of the lunatic fringe?
I'll contrast what high-end audio has become with an article I read in the late 90s about a guy who blasted on the scene, creating a fortune running a bank modeled after McDonald's and The Home Depot, instead of the normal bank and Post Office. It was all about low cost and convenience to the customer. The bank stayed open in the evening and on the weekends, including Sunday. Regardless of what you think of McDonald's food and service, or this banker as a person, his analysis into the success behind McDonald's struck me as brilliant. Again, he made an absolute fortune, though impropriety caused the powers that be find a suitable bank to take over, aka TD Bank. I think we can find a similar pattern and important lessons to learn in not a lot of $20K tube amplifiers getting sold, but certain companies dealing out more fuses at $100 a pop than we could have believed a few years ago