Certainly tastes differ, but I can't see why anyone would want a speaker whose looks they don't like in their place--any more than they'd like an ugly chair or picture.
I personally love the understated elegance of my B/W cm9s. Rosewood and plain black grills. Slender. Lovely. But much as I love their sound, if I were going up I wouldn't listen to their 800 series, b/c I find them really ugly--like British letterboxes.
Tidal is gorgeous--not too cheap. Raidho is slender, which I like. Wilson is blah. Magico at least has simple, clean lines. I quite like the Monitor audio pl II--and their sound is out of this world.
Aerial are well done. I'd like to see the new Paradigm Persona line in person.
And there are some European lines that are all beautiful wood--Penaudio and Arthos (something like that) I think are great.
One other issue someone might have mentioned: size and weight. I mean, having a 200 or 200+ pound thing in your living room might be a bit much unless your a really strong person. Kind of hard to move if you need to.
that's one advantage of Vivid Giya--less than 100 pounds--and only $40k!
best to all,
r