The Cable Company advice?

I would take it as a positive that he didn't recommend cables costing your upper $ limit. I would NOT be confused by this.

Yes they are good and I have used their inputs and lending on several occasions. But they don’t know all equipment and anyone who is into high end and listens carefully knows that on some occasions components & cables don’t play well together. That has been my experience and a few times I have selected an alternate to their top recommendation. 
 

They recommend and lend anything they have so you can try and compare at home in your audio setup and then buy or not buy at all….  So what’s the issue? 

my experience has been frustrating. never have made a purchase.

Seriously folks, a free lending library is pretty remarkable. Everyone on this board has a completely different combination of components, stop being so lazy and critical , do your own research and use their services for what they are.

I've gotten good advice for the Cable Company and their lending library makes a lot of sense to me. The fact that they're advising you purchase a cable less than your budget is a good thing, no? Usually it's the other way around.